When Google started ranking websites

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Another long-time partner, LinkedIn, also began to decrease the relevance of AMP results. The reason is that Google also started phasing out AMP technology and in August this year, it started rolling out Core Web Vitals (CWV) impacts to the search engine live for all users globally. It means that instead of ranking websites that had the AMP version of their pages, those that performed highly on CWV metrics would have their pages ranked higher. ADVERTISEMENT Is AMP fading away? The short answer is, undoubtedly, yes. Since last year, when Google began also considering non-AMP pages in its "Top Stories" news feed, pages that supported the technology began to notice a decrease in references to their Accelerated Mobile Pages.

Another situation that caused users to be unable Loan Phone Number List to identify and prioritize AMP results was the removal of the lightning bolt icon indicator. As that was not enough to prove the end of AMP, with the good results that the changes in CWV metrics brought to the performance of websites, Google announced that it can return the lightning bolt icon to pages with excellent results in its tool PageSpeed ​​Insights . This, regardless of AMP compatibility. Why is it important for digital marketers? Since you can't do anything about AMP discontinuation, take CWV metrics into account and keep the focus on experience and performance.



When Google started ranking websites that didn't use AMP better, the company sent a subliminal message to marketers and developers: focus on user experience, have great design and content, as well as fast loading. That's enough for you to qualify. AMP is no longer necessary! This is great because it allows you to improve your SEO ranking and user experience while maintaining the features of your website ! ADVERTISEMENT One of the main complaints about AMP technology is that it displayed a shortened version of the website, making it difficult for owners to offer the same experience that users had on their original page and on the AMP version.