These may be people who know and visit your competitors' stores.

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By reaching them with a personalized advertising creation they have a great chance to multiply their profits. Read also: What type of content does the Facebook algorithm like? Advertising on Facebook   golden rules: Attractive product for sale Interesting ad content Online store optimized for conversions Correctly defined target group. Facebook advertising campaign  where to start? Before you move on to the tool you should consider what you want to achieve with advertising. There is usually one primary goal but there are also microgoals. For example for an online store the primary goal will be sales.


However there will also be other assumptions along the way such as: increasing traffic on an external website building brand awareness or activating a selected audience. Remember that the importance of microgoals is very important Australia WhatsApp Number Data because only about  of the recipients are ready to buy in the initial phase of the campaign  the rest are people who still need to build it. This can be done using the microgoals mentioned earlier. Facebook advertising  what does it look like in practice? First you need to get to know your potential customers and build brand awareness. Another issue is engagement i.e. the desire for advertising recipients to be active towards your creations.





Once they are engaged you can send them to an external site of your own online store so they can start browsing your products. Later you will want them to add them to the cart initiate purchases and finally complete the transaction. Each of these steps is important because it creates some kind of relationship with the brand and company. Reklama na FB  campaign cell You can build a campaign through Ads Manager. The first step is to choose one of the advertising goals that Facebook offers you: Building brand awareness  here you can choose either brand recognition i.e. that the ads will be remembered by their recipients or reach  that the ads will be displayed to the maximum number of people Taking action i.e. activating the target group  here you can select the audience's movement to a specific destination e.g. a store .