|
Although I don't think that engaging content always has to be interactive, great storytelling can also captivate your readers and make them think. But: Interactive content has much more potential to stay in the user's mind. This can be proven very easily. Why do we remember interactive content better? The way our brain works explains it: Interactive content usually ensures that the content becomes an experience. Some approaches explain why interactive content is more relevant for us. Interactive content appeals to multiple senses: This makes the impression much more intense.
Not only do we see the content, we also carry out an action and often even India Car Owner Phone Number List hear something. This is also confirmed by the different learning types: The rate of recall increases the more senses are involved in the process: purely visually, only 30% are usually remembered, while through seeing, hearing, discussing and doing things yourself it is 90%. Events that are linked to strong emotions are remembered better: our memory formation and the emotional evaluation of stimuli are closely linked in the brain. Can you remember your first kiss? Can you remember your first kiss? Probably – because it was emotionally important to you.

But you can also check it another way: Do you remember what you were doing on September 11, 2001 when the terrible news reached you? But do you also remember how you spent September 10, 2001? The level-of-processing effect creates a more intense impression: Craick and Lockhart's approach states that the more deeply information is processed, the better it is stored. This in turn depends on how intensively you deal with the topic - in your opinion it has to be processed semantically. We remember better things that are important to ourselves: keyword “the self-reference effect”.
|
|