improve mobile site speed before scaling your

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You’re brick & mortar or use other third-party platforms to sell your services, you are absolutely going to need to have a website to go anywhere on Facebook or Google (or any other ad platform for that matter). Luckily, creating a simple and attractive website has never been easier with (relatively) inexpensive services like Squarespace and Wix. For more long-term integration capabilities I would suggest using something like WordPress. The only problem with that route is the more complex your website, the more difficult it will be to create and maintain.

You may find yourself needing a web developer; it may in your best interest to Benin WhatsApp Number invest in these simple options initially and migrate over time. create a great website before scaling your ppc accounts In the roaring 2010’s having a website is not difficult. Having that website make people want your product or service is another obstacle all together. Sometimes people know their business to such a technical degree that conveying its value in an aesthetically pleasing and simple manner doesn’t come easy. Others are just reluctant to admit that something isn’t driving results because it’s ugly or confusing. Either way, you’re going to run into trouble running ads and scaling effectively if either of those scenarios is true.

Having the self-awareness to know when your website is ugly can be difficult, especially if you’ve poured a considerable amount of time into it. What do I actually mean by ugly? In a word, “ineffective.” Here’s what an ineffective website might look like: No mobile optimization One of the quickest ways to ensure that your advertising dollars aren’t blown is to make your site mobile-friendly. The good news is that most web hosting services have either fully mobile optimized templates or allow users to have alternative versions based on device. A way to test this, aesthetically, is to either go on your website on your phone or resize your desktop window. If you are resizing the window and the site does not scale with the reduction, that means your site is only going to look reasonable on a larger screen. After all, users spend on average 69% of their media time on smartphones.