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If your website is about animals, try to make your links to sites relevant to your niche or industry. Grammar: An important signal that makes the quality of the content and the page in the eyes of Google. Not only does it make for a better user experience but also the fact that your content was not created by bots or is the result of spinning other people's content. Syndicated Content: Speaking of spinning content… if the information you share on your blog or website is copied or (too) similar to that of other sites, then you will NOT get a good ranking and, perhaps, you will not even be indexed. Optimized for Mobile: One of Google's most recent updates was to reward those pages that were optimized for mobile devices, giving them a certain advantage over those that were not.
Keep this in mind when choosing your Theme or template if you are on WordPress. Mobile Usability: This has to do, more than anything, with the user experience when accessing your website from the mobile, configure your design, optimize the content, the font, the images, everything you create necessary or can be improved, since THIS is another factor that Google will take into account. “Hidden” Content on Mobile: Content Canada Mobile Database hidden in a tab or not visible, for whatever reason, may not be indexed (or taken into account) by the search engine. Now, Google itself has said that if it is critical or extremely important content it should be visible. “Supplementary” Help Content: According to the, now published, document of rules for qualifying the ranking on Google, supplementary content is an indicator of the quality of the page in question.

Examples of this would be a small calculation application, a currency converter, a language translator, and utilities like that. Content in Tabs: As I told you before, hidden content, in this case specifically in tabs where the user must click to view the content, may "not be indexed", according to Google itself. Number of Outgoing Links: Too many outgoing links from your page can damage your rankings as it decreases the PageRank of the page in question. Multimedia: Incorporating videos, images, infographics, and other types of multimedia content can act as a signal of quality on your page. Not only does it increase dwell time, but it also makes reading your content more entertaining. Number of Internal Links: The number of links pointing to a particular page indicates the importance of that page, which can help it rank higher on Google. Quality of Internal Links: Internal links with a certain authority or PageRank have more strength than those links from pages that do not have a low rating in that sense. Remember that you can easily analyze the authority of a particular page with the free Moz app .
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