How to create UTMs parameters in digital marketing

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Check out the other various Google ranking factors now to better understand how it works! Share André MousinhoRock author vector AuthorUnderstand what Google Analytics UTM parameters are and how they can be useful for your campaigns These Google Analytics parameters provide analysis by tracking your web traffic and identifying the origin of the visits that arrived at a page through the link in which the UTMs are inserted. Luis Herrera min read What are UTMs parameters in web pages and how to use them to analyze data In the end, you can check multi-source tracking in your Google Analytics dashboard.


In other words, you can measure traffic that comes specifically from a Phone Number List Facebook post, tweet, image, or email sent to your list. Once you carry out this monitoring, it will be more about doing AB tests that lead to correct decisions in your digital marketing strategy . So if this tool is so useful in theory, why don't marketers use it as often? In general, this happens because, in reality, it can be a complex resource at the beginning, from a practical point of view. With that in mind, we've written this article to show you what Google Analytics UTM parameters are and what they can be used for. What are Google Analytics UTM parameters.





Why are UTMs parameters so important? What can you track through UTM parameters? How to create UTMs parameters in digital marketing? What are Google Analytics UTM parameters? UTM parameters are text strings that you can attach to your URLs to monitor each time they are clicked. They cause Google Analytics to display specific results regarding the traffic source on that URL . Thus, UTMs parameters allow you to analyze traffic taking into account where it comes from, that is, how it reaches you. This information is very important because it allows you to understand the exact behavior that your audience had for different digital channels in relation to a specific campaign.