B2B Buyer Persona: 20 Questions for a Perfect Identikit

RufaidaKhatun

Describe your personal demographics

1. Describe your personal demographics
Gathering demographic information is a great way to start crafting your B2B marketing personas because it’s easy to get your hands on and is the perfect place to start painting a clearer, more personal picture of your ideal prospect.

Are they married?
What is their annual family income?
Where do they live?
Are they male or female?
How old are they?
Do they have children?
2. Describe your educational cn numbers background
What level of education have they completed?
What schools did they attend and what did they study?
Try to get specific information. “Università Statale di Milano” is better than “University”.
3. Describe your professional path
How did they get to their current position?
Did they specialize in a field that is very similar or very different from their current role?
Was their career pretty traditional, or did they transition from another industry?
What industry does your company operate in?
4. What sector does your company operate in?
The answer to this question is not the department your B2B Buyer Persona works in, or the service he or she personally provides to his or her company.

Your ideal prospect's industry is the type of service they offer to their customers.

And knowing this can help you measure the impact of your business in the markets you serve.

Depending on the challenges your B2B buyer persona faces, it might also be worthwhile to get information about the industries they serve themselves. Not just the actual service they provide.

For example, if your client provides environmental services, that’s exactly what their industry is: environmental services. But if their primary clients are schools and hospitals, a good answer to this question might ultimately be:

I am in the environmental services sector for education and the hospital sector.

5. What is the size of your company (revenue, employees)?
You need to know the details about your B2B buyer persona's company, such as industry, size, number of employees, and other details.

It will help you especially when creating fields for landing page forms.