Don't forget that the best copywriters

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Luckily, the alt text for the first image can be cleverly chosen to make it an interesting and intriguing preheader. Create a swipe file This is the best advice you will learn from this article. It's simple as hell. Ready? Create a folder (swipe file) in which you will collect letters that come to you with interesting headers and preheaders.

This is your personal library of other people's letters, collected Brunei Email List for inspiration when creating your own letters. steal ideas from other great writers. And you should borrow other people's ideas too. Segment your contact database I think you're familiar with subscriber segmentation.

This is dividing the list of subscribers into categories depending on their actions. If, for example, some contacts have not opened the last 10 emails, you can add them to a reactivation group. If your contacts open and click on links in almost all of your emails, you can send them to your upsell team.