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Abandon rate how keyword-level call tracking works This is a great way to understand what ads are driving phone calls, attain caller details and gain insight to the outcome of the call. A PPC call tracking solution can records PPC driven calls (including those that are unanswered) so you can dive in and explore the caller experience, including reasons for call abandonment. For example, one WordStream client was bidding on competitors’ branded terms. When callers mentioned the competitor by phone, his receptionist was redirecting them to the competitor’s business! Step .
Eliminate Call Abandonment Recognizing the problem is only the first step, now you IT Numbers need to take action. I recommend a two pronged approach—combat it from a technical perspective by adjusting your paid search settings and from a business perspective by optimizing the team responsible for answering incoming phone calls. Here are a few PPC-based factors to take into account: doing a search online in English, reading an ad in English and then clicking through to call the business…only to find out that the entire call center staff only speaks Spanish. No matter how excited you might be able their product, chances are you’d hang up the moment you realized that you couldn’t communicate with the receptionist.
Bummer, right? This is actually an incredibly common issue that many advertisers are subjecting themselves to. To avoid it, ensure that you are segmenting your campaigns by language and only enabling call extensions for callers that speak the languages you support. Schedule Your Call Extensions Wisely Are your phones staffed 24-7? If not, it’s likely that many of your unanswered calls result in hang ups. Use advanced scheduling options to ensure that your call extensions only appear when someone is in the office and available to answer incoming calls.
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發表於 2024-3-14 17:26:53