AB testing is another essential

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Performance segment; Type of taxation; Type of services contracted; Volume of fiscal notes; You must analyze whether the services provided are appropriate to the needs and demands of your company. Another point that you should take into account are holidays and vacations. AB test Along with the welcome email, AB testing is another essential practice for the success of your strategy. Through them you will be able to evaluate the performance of different components of your strategy and find ways to improve them.


Send an email on Monday or Tuesday. Do I ship at : or :? Image or text CTA Include HT Lists images or not The possibilities are endless... let's try! Despite this, remember that you can test only one variable for the email and that both versions must be activated under the same conditions. Be mobile friendly According to data from the State of Email Report  , % of people open their email via a mobile device . Depending on you, that number may be even higher. In other words, always use responsive email layouts.





This will help you improve your readers' experience and, consequently, your results. And don't forget that this must be done holistically. It's no use racking your brain to build a great email experience if you don't optimize your reader's other touchpoints. If a person clicks on the CTA in an email and goes to a Landing Page that takes a while to load or doesn't fit on their cell phone screen size, they may become frustrated and not take the action you want. summarizing As you may have realized, good Email Marketing can help you increase the traffic to your blog and improve the results of your Content Marketing.