Inbound marketing represents a strong growth

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Lead generation, maturity of prospects, customer loyalty... lever for companies, regardless of their size or sector of activity. Provided you have the time and skills necessary to support such an approach! Writing SEO articles and personalized content, developing editorial strategies, help when defining personas... In this article, discover the multiple skills of Webconversion Content Managers - and their crucial role in implementing a marketing strategy. 'Successful inbound marketing.

The importance of content marketing in Phone Number Data an inbound marketing strategy Before explaining the role of our Content Managers in more detail, it is crucial to understand the importance of a content strategy as part of an Inbound marketing approach. As a reminder, content marketing consists of producing and distributing various visual and/or written media to help a company generate more sales. Indeed, in a content marketing strategy, the content produced is not simply there “to look pretty” but can have a considerable impact on the business .




Well done, a content strategy allows you to: Increase your online visibility : content produced according to certain rules and published strategically allows you to increase your visibility on social networks (notably Linkedin) and improve your ranking in search engines. Increase your notoriety : regular distribution of quality content on subjects relating to your expertise – professional advice, infographics, technical articles – strengthens your legitimacy.